One operator, one standard. The person who builds your site is the person who signs it off and the person who replies when you need something changed.
Most NZ businesses need a website and can't justify paying $10,000 upfront for one. So they either don't have one, or they've got something from a decade ago that they can't get into to update.
A friend of mine was paying $300 a month to an agency, ticking along — and every time they asked for a change, it sat on a list. Nothing got done. That's the industry in one sentence: you pay, and the work waits.
Knott Digital is the alternative. A proper site, built and managed for you, billed monthly instead of all at once. No CMS, no self-service tools to learn, no "just jump on a quick training call" — you message when something needs changing, it gets done.
AI has changed what one person can deliver. I use it for first-draft layouts, copy drafts, the fiddly time-sinks that used to eat weeks. What I don't use it for is deciding what your business is actually about, or signing off that a site is good enough to launch. That's still a human job, and that's the one I keep.
Every site gets reviewed by me before it goes live. Two things I'm specifically looking for that AI won't catch on its own: hallucinations — AI confidently inventing facts about your business that aren't true — and quality control — whether the site actually hangs together as a piece of work a business owner would be proud to send their customers to.
"So you're just using ChatGPT to build my site?"
The honest answer is no. That's like building a house with cheap labour. It'll get the job done, but will it last? AI is a tool I use. The build is still mine.
Knott Digital is based in Hamilton. We work with businesses across NZ — no in-person meetings required, though happy to meet for a coffee if you're local.
Short intake form, short reply, no sales call.